Meet the latest IPO fad: Grills

The searing market for newly public companies has a new obsession: grills.

Two leading sellers of outdoor grills and grilling accessories, Weber and Traeger, both filed paperwork for initial public offerings earlier this month, while online grilling-and-outdoor-products retailer BBQGuys on Tuesday agreed to go public by combining with a special-purpose acquisition company. The merger values BBQGuys at about $960m.

Traeger is known for its pricier wood-pellet grills and said on Wednesday that it plans to raise about $400m in its IPO, which would value the company at around $2bn. The Salt Lake City-based firm is aiming to price its shares between $16 and $18 under the ticker symbol COOK.

All three of the companies have been around for a long time but are seeking to cash in on sudden excitement fueled by the coronavirus pandemic. Weber, Traeger and BBQGuys each reported a recent sales surge as more consumers refurbished their backyards and became barbecue enthusiasts, tapping into one of the stay-at-home themes that have dictated much of the stock market’s performance in the past 15 months.

READ London is missing out on Europe’s record $4.4bn Spac boom

“We believe the trends are here to stay,” BBQGuys chief executive officer Russ Wheeler said. “We see this as an opportunity to be this one-stop shop for all your outdoor-living needs.”

The moves into public markets by grilling and backyard-products companies also show how more companies across industries now see value in listing their shares on a stock exchange rather than staying private. The number of publicly traded companies is rising after a two-decade slump, with executives like Wheeler touting the benefits of raising large sums of money and increasing brand awareness.

Solo Stove, which sells fire pits and grills, is also exploring an IPO, people familiar with the matter said. Bloomberg News previously reported the company was considering an IPO. Solo Stove CEO John Merris declined to comment.

Companies going public have raised more than $205bn this year, already surging past last year’s record total of $168 billion, according to Dealogic. Shares of trading app Robinhood. are expected to make their debut next week in what would be the latest high-profile IPO in recent months.

The grill-seller transactions stand to benefit investors including Weber majority owner BDT Capital Partners, the firm founded by former Goldman Sachs banker Byron D. Trott. Trott worked with Warren Buffett during his time at Goldman and secured the Berkshire Hathaway CEO’s investment in the bank during the 2008 financial crisis.

Traeger is majority owned by AEA Investors and the Ontario Teachers’ Pension Plan, which partnered to acquire a majority stake in 2017. Private-equity firm Trilantic Capital Partners also owns a sizable stake.

BBQGuys is owned by private-equity firm Brand Velocity Partners and investors such as the football-famous Manning family — including Super Bowl champions Peyton and Eli — and Hall of Fame running back LaDainian Tomlinson. It is combining with the Spac Velocity Acquisition Corp.

A Spac is a shell company that raises money and lists on an exchange to merge with a private company and take it public. The private firm then gets the so-called blank-check company’s place in the stock market. Spac mergers have become a common alternative to traditional IPOs recently, in part because they allow the company going public to make business projections. Those aren’t allowed in an IPO.

About 175 Spac deals have been announced this year that collectively value companies at a record of nearly $480bn, Dealogic data show.

READ Meme-stock army weighs in on Robinhood IPO 

Still, the grill companies will have to cope with recent share-price volatility for many newly public firms amid concerns that the market for startups is in an unsustainable bubble and that regulators might slow the Spac boom.

The BBQGuys deal doesn’t include a private investment in public equity, or PIPE, that often accompanies Spac mergers. The lack of a PIPE can make it harder to complete a deal because investors have the right to withdraw a proportional amount of the money held by the SPAC before a merger is completed, analysts say.

Shares of many popular companies that went public in recent years such as online vacation-rental firm Airbnb Inc. and data-mining software company Palantir Technologies Inc. are down about 9% or more this quarter.

—Corrie Driebusch contributed to this article.

Write to [email protected]

 This article was published by Dow Jones Newswires

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