Last year proved disastrous to many industries and consumers alike, with a tragic and unexpected arrival of Coronavirus that couldn’t be predicted. In order to minimize exposure and protect the general public, many large automotive manufacturers chose to shut down or minimize production to protect workers, and consequently resulting in a lapse in the auto industry. While we were left guessing how long it would take for the industry to recover, this year has proven to be rather positive for brands like Audi, which are not only rebounding but beating performance records.
Audi announced a successful first half of the year
2021 Audi A4 | Audi
With the first half of the year officially at a close, many manufacturers have begun to release their performance statistics, and Audi was proud to announce that they are not only rebounding from last year but thriving. In profit alone, the luxury car brand saw an increase in overall revenue from 20,476 million Euros in the first half of 2020 to 29,212 million Euros in the first half of this year.
Audi has announced that the first six months of 2021 have been the most successful first half of the year report the company has ever had. From January through June, Audi delivered 981,681 new vehicles to customers across the world. This is a significant increase from the same period last year in 2020, with a 38.8% increase from last year’s 707,225. The worldwide delivery figures showed positive results for all of the major markets in which Audi is present, including the US market, European market, and the Chinese market. Audi is hopeful that they can continue this positive momentum into the second half of the year.
With the second half of the year still ahead of us, Audi has announced that they are “cautiously optimistic” of anticipated growth in demand for new vehicles across all market segments. This is not only positive for the company but also the hundreds of thousands of employees that work for Audi worldwide, from production to sales. This doesn’t necessarily mean a complete rebound for the entire industry, but it does make quite a difference.
“Nevertheless, the Four Rings take a cautiously optimistic view of the remaining months of the year: accordingly, the Audi Group expects vehicle deliveries of the Audi brand and sales revenue to be significantly higher than in the previous year.”
Audi display at the 42nd Bangkok International Motor Show 2021 | Guillaume Payen, Anadolu Agency, Getty Images
Record-breaking numbers for Audi means that the brand isn’t just making a recovery, it’s continuing to grow year after year, which reflects the automotive market as a whole in a positive way — which is news many consumers probably enjoy hearing after the past year. With a major push by manufacturers like Audi to continue growing in their sustainable resourcing and production and continuing to grow with a market that is becoming more sustainable overall, it is likely that Audi, like its competitors, will continue to succeed and see growth year after year.
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